How to commission a Gartner Study

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Gartner is one of the world's leading research and advisory companies, and a Gartner study can provide valuable insights that can help a startup make important decisions about its product, market, and customers. Here are some steps to follow to commission a Gartner study for your software startup.

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Step 1: Determine your research needs

The first step in commissioning a Gartner study is to determine what you need to learn. You may want to know more about your target market, your competitors, or the overall software industry. You might also want to learn about emerging technologies or trends that could affect your business. Once you have identified your research needs, you can begin to formulate your research questions.

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Step 2: Identify the right Gartner analyst

Gartner has a large team of analysts who specialize in various areas of technology and business. To find the right analyst for your study, visit the Gartner website and explore their analyst directory. You can filter by topic, industry, and region to find the analyst who best matches your research needs. You can also read their research reports and client inquiries to get a sense of their expertise and perspective.

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Step 3: Contact the Gartner analyst

Once you have identified the right analyst, you can contact them to discuss your research needs. You can either reach out directly through their Gartner profile or through the Gartner sales team. Be prepared to provide a brief overview of your company, your research needs, and your budget. The analyst will likely have some follow-up questions and may request a briefing with your team to get a better understanding of your business.

 

Step 4: Agree on the scope and methodology

Once the analyst has a clear understanding of your research needs, they will propose a scope and methodology for the study. This will include the research questions, the data sources, the research methods, and the deliverables. Be sure to review this proposal carefully and ask any questions or raise any concerns you may have. Once you have agreed on the scope and methodology, you can sign a contract and pay the fee.

 

Step 5: Work with the Gartner analyst

During the research phase, you will work closely with the Gartner analyst to provide any necessary data or information. You may also have the opportunity to review and provide feedback on draft deliverables. Be sure to communicate clearly and promptly with the analyst to ensure the study stays on track and meets your needs.

 

Step 6: Receive and use the results

Once the study is complete, you will receive the final deliverables, which may include a written report, a presentation, and/or a briefing with the analyst. Be sure to review these carefully and consider how you can use the insights to make informed decisions about your business. You may also want to share the results with your team, investors, or other stakeholders.

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