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Value model and Total Impact Study template for the value of a software startup

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Template for your own use:

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[Company Name]

Value Model & Total Impact Study

[Date]

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Introduction

We conducted a value model and total impact study to measure the value and ROI potential of [Company Name] software. This report outlines our findings and provides actionable insights and recommendations for improving your software and maximizing its value.

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Value Drivers

Our analysis identified the following key drivers of value for [Company Name] software:

  • Time Savings: [Company Name] software helps users save time by automating key processes and workflows.

  • Cost Reduction: [Company Name] software reduces costs by streamlining processes and eliminating the need for manual labor.

  • Revenue Growth: [Company Name] software enables users to generate new revenue streams and increase profitability.

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Total Economic Impact

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Our analysis estimated the total economic impact of [Company Name] software to be [$X] over [Y] years. This includes:

  • [$X] in cost savings due to increased efficiency and productivity

  • [$X] in revenue growth due to new opportunities and increased sales

  • [$X] in additional benefits such as improved customer satisfaction and reduced risk

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ROI Potential

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Our financial model estimates the ROI potential of [Company Name] software to be [Z]% over [Y] years. This is based on a number of factors, including:

  • The initial investment required to implement the software

  • The expected cost savings and revenue growth over time

  • The potential risks and uncertainties associated with the software

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Conclusion

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Our value model and total impact study demonstrate the significant value and ROI potential of [Company Name] software.

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Methodology 

A value model and total impact study are essential tools for any software startup looking to measure and communicate the value of their product or service to potential customers, investors, and stakeholders. This template will guide you through the key steps involved in building a value model and total impact study for your software startup.

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Step 1: Identify the Key Value Drivers

The first step in building a value model and total impact study is to identify the key value drivers of your software product or service. These value drivers should be the features, functions, or benefits of your software that are most important to your customers and that set you apart from your competitors. For example, if you are building a customer relationship management (CRM) software, your key value drivers might include features like contact management, sales forecasting, and reporting.

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Step 2: Assign a Value to Each Key Driver

Once you have identified your key value drivers, the next step is to assign a value to each one. This can be done in a number of ways, such as by estimating the time or cost savings that each feature provides, or by using customer feedback and market research to gauge the perceived value of each driver. It is important to be as objective as possible in assigning values to your key drivers, and to ensure that your estimates are based on realistic assumptions.

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Step 3: Calculate the Total Value

With values assigned to each key driver, the next step is to calculate the total value of your software product or service. This can be done by summing the values of each key driver, or by using a more sophisticated model that takes into account the interactions between different drivers. The total value of your software product or service will be an important metric for communicating the value proposition to potential customers and investors.

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Step 4: Assess the Total Cost

In addition to calculating the total value, it is important to assess the total cost of your software product or service. This includes not only the direct costs of development and deployment, but also the indirect costs of marketing, sales, and support. By comparing the total cost to the total value, you can determine the potential return on investment (ROI) of your software product or service.

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Step 5: Identify the Key Assumptions

As with any model, there will be a number of key assumptions underlying your value model and total impact study. It is important to identify these assumptions and to test them through customer feedback and market research. By understanding the key assumptions and validating them, you can increase the accuracy and reliability of your value model and total impact study.

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Step 6: Communicate the Value Proposition

Finally, once you have built your value model and total impact study, it is important to communicate the value proposition to potential customers and investors. This can be done through a range of channels, such as through a website, brochure, or sales pitch. It is important to tailor the messaging to the specific needs and interests of your target audience, and to use the value model and total impact study as evidence to support your claims.

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Conclusion:

A value model and total impact study are essential tools for any software startup looking to measure and communicate the value of their product or service. By following the key steps outlined in this template, you can build a robust and reliable value model and total impact study that will help you to attract customers and investors, and to drive the growth of your business.

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